Building credibility with senior-level customer executives is a critical factor in developing lasting business relationships, according to two studies done by OnTarget and the Kenan-Flagler Business School at the University of North Carolina and the Center for Business and Industrial Marketing at Georgia State University.
These two studies focused on the relationships that professional salespeople developed with senior executives, from the perspective of C-level executives. The conclusion of the two studies: That becoming a trusted advisor to these executives should be a major objective for most salespeople involved in high value, complex sales campaigns.
So how is credibility developed over the long term?
Ad Agency Sues Herman Cain Over Book Cover Photo
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A new lawsuit claims a former Republican presidential candidate used a
photo without permission for the cover of his biography, *This is Herman
Cain*!
1 minute ago
