Facebook Marketing: How To Balance Personal and Professional - Mari Smith

I see my Facebook personal Profile as a place to nurture key relationships with specific friends + reach a wider audience of acquaintances + keep up to date with close personal friends and family members. I stay just under the 5,000 max friends and I publish a mix of personal and professional content.

I tend to leave my privacy settings fairly wide open with just about everything viewable by everyone. That way, I don’t have to think/worry about who’s seeing what. However, for most people, I highly recommend you adjust your own Privacy Settings using Friend Lists to select who sees what.