“What essential skills do you evaluate when hiring an external sales trainer?”
A great question. Just as there are sales reps who are misplaced in their professions - so there are misfitted sales trainers as well. I know many of you have experienced boring training sessions, prideful speakers, irrelevant materials, and a lack of follow up in important improvement areas. The result? Ineffective coaching, a lack of results, and bad atmospheres actually hampered performance and doing things better. After thirty years of watching trainers, I’ve arranged seven essential skills for consideration when hiring a sales trainer.
Stealing Assets, Ensuring Poverty
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Here in South Africa there is plenty of talk of nationalizing the nation’s
mines, especially the country’s platinum mines. After all, SA is no longer
the w...
28 minutes ago
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