Tuesday, December 15, 2009

The Futurist: The Probable –vs- The Possible

"Probability is a funny thing. It looks objective and scientific, it crunches a large volume of numbers, but in reality it is quite fuzzy and subjective. If we look closely at a scientific forecast, then usually an honest one will establish two things – a forecast range and the degree of certainty that is expressed within that range. For example, the Bank of England publishes its economic forecasts that inform the decisions about setting the levels of interest rates. These are quite instructive because they have a range of predictive possibility (the Bank of England calls it a ‘fan’ because it looks like a fan graphically) and a probability of outcome."

2009 Legacy? Privacy As The New Scarcity | Snowcrashing

"According to new figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers, U.S. online ad spending in the third quarter was down 5.4% from the same period a year ago.

Is the economic downturn the only culprit? It might. But it is also a testament to the failure of online advertising to deliver innovation, which leaves the web powerhouses scrambling to find effective ways to monetize their traffic.

So what happens when all Beacon-like models fail? If Mohammed won’t come to the mountain, the mountain must come to Mohammed. Wave your Online Privacy Good-Bye."

Social Media Today | Social Media Policies of 113 Organizations

"With companies searching for and developing standards for social media usage, many of them have come up with social media policies of their own.

I’ve found that reviewing the policies of other companies is a worthwhile way to gauge how a company uses social media and their goals with social media. These also serve as case studies for ideas of the type of information that is included in a social media policy.

Following is a list of organizations and their respective social media guidelines. This is a list compiled by Chris Boudreaux at his Social Media Governance web site."

Sunday, December 13, 2009

Twitterville Notebook: Sodexo's Arie Ball - Global Neighbourhoods

In short, there’s a LOT happening on Twitter in terms of job searching and recruiting. This probably accelerate because these are tough economic times. There are surely more jobs being sought, than offered. But there clearly are some jobs out there and you can find them pretty easily on Twitter.

This is no surprise to Sodexo, the North American leader in managing food services and facilities. If you ever experienced the cuisine in a hospital, senior citizen center, college, medical or military facility, then you have probably eaten one of the 10 million meals they serve each day at 6000 locations in the Canada, the US and Mexico.

Sodexo, employs 120,000 people, but the big news is the company is in hire mode. In addition to plans to hire 1800 recent college grads, the company intends to add on over 5000 managers, professionals, and executives this year. These include General Managers, Chefs, Facilities Engineers, Environmental Services Managers, Dietitians, District Managers, vice presidents, and roles in Finance, HR, IS&T, Communications, Supply Management and more.
And despite these troubled times, their business is growing and they are hiring. What brings it to this blog is that Sodexo, a company that has been named as one of the best places to work, is using Twitter as an executive recruiting tool.

Content Farms: Why Media, Blogs & Google Should Be Worried

"The bottom line is that the quality of content produced by these 'content farms' is dubious, which has an impact on both publishers and readers.

Last week I analyzed the way wikiHow produces its content - its users do all of the writing and editing for free, via a Wikipedia-like platform. There was evidence that wikiHow's model is producing better content than its Demand Media counterpart for how-to articles, eHow. More worrying though is that Demand Media is producing thousands of these types of articles a day.

So is the Web becoming awash with low-quality content produced by content farms like Demand Media, Answers.com and now AOL? Yes it is.

From my analysis of Demand Media and similar sites, such content is very generic and lacks depth. While I wouldn't go as far as wikiHow founder Jack Herrick and say that it "lacks soul," it certainly lacks passion and often also lacks knowledge of the topic at hand. Arrington's analogy with fast food is apt - it is content produced quickly and made to order."

Material Damage, Collateral That Is | Amitai Givertz’s Recruitomatic Blog

"Rogue recruiter and sausage salesman David Perry was nice enough to include me as one of the co-authors in his recently published, run-away best-seller, Guerrilla Marketing for Job Seekers 2.0. Yowzer!

If you’re lucky enough you might still pick up a copy on Amazon.com. If you’re really, really lucky you won’t need to.

The chapter I wrote is entitled Guerrilla Googling and the Job Hunters’ Dashboard.

George Formby - When I'm cleaning windows

Friday, December 11, 2009

Which "End" of Social Media Are You On? - Jay Deragon

Objection! Florida Bans Judges From "Friending" Lawyers on All Social-Networking Sites | Fast Company

"In one of the craziest proclamations I've ever read, the Florida Judicial Ethics Advisory Committee has banned judges from 'friending' lawyers on social-networking sites. The reason? It 'reasonably conveys to others the impression that these lawyer 'friends' are in a special position to influence the judge.'

Ashby Jones, of the The Wall Street Journal's Legal Blog, raises the obvious point: When he first signed up for Facebook, back in the fall of 2007, 'friending' someone was akin to confirming a pre-existing friendship--an act that would justify the Committee's opinion. But since then, he writes, 'it's taken on a different meaning. I've friended friends, friends of friends, acquaintances, work colleagues, people who claim to know me, people from my past I barely remember, and people who probably requested my 'friendship' completely by mistake or through some sort of elaborate spam ruse that I'm not smart enough to figure out.' In other words, modern-day 'friending' rarely connotes actual friendship, especially on more professional social networks, such as LinkedIn and Twitter. (Several Committee members shared this belief, but were overruled.)"