"According to new figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers, U.S. online ad spending in the third quarter was down 5.4% from the same period a year ago.
Is the economic downturn the only culprit? It might. But it is also a testament to the failure of online advertising to deliver innovation, which leaves the web powerhouses scrambling to find effective ways to monetize their traffic.
So what happens when all Beacon-like models fail? If Mohammed won’t come to the mountain, the mountain must come to Mohammed. Wave your Online Privacy Good-Bye."
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