"I keep getting drawn back to the topic of augmented reality and how it might impact on marketing and communication. When I wrote my first post on the subject I was beginning to explore some examples of the technology. After a period of reflection, I’m left with two questions:
1. How to describe it in layman’s terms
2. What the applications to marketing/PR might be"
For the first, I think I’m getting close. Get people to think about a physical object (reality) and data about it (or data about that data) that could exist online. These are the two core components.
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