Friday, August 8, 2008

HP Shane Robison Executive Viewpoint: The Next Wave: Everything as a Service

"As we move from the desktop model to the cloud and a world where everything will be delivered as a service, there are five trends that we at HP believe are worth paying close attention to:

1. Publishing will be democratized. A global Internet population of 1.2 billion people now has the tools to produce everything from books and magazines to music and videos. This represents a massive disruption of old publishing models. People will soon have the ability to print on demand any book ever published. The concept of “out of print” will be a thing of the past. Similarly, warehouses of physical inventory in the publishing world will no longer be necessary.

2. Crowd-sourcing is going mainstream and will change the rules of the game forever. Fortune 50 companies will access top talent on a global basis via the Internet, saving millions of dollars in professional services, from occupations as diverse as accountants, advertising experts, attorneys, and engineers. Reputation systems will lower the risks involved by exposing the poor performers. One example of this shift to crowd sourcing is HP’s Logoworks service, which is transforming the graphics design industry.

3. Enterprises will use radically different tools to make key business decisions, including systems to accurately predict the future. A merger is taking place between the structured data that fuels business intelligence and the unstructured data of the web. This combination represents a kind of Holy Grail that will advance the state of the art in business intelligence. At the same time, market-based systems that enable you to accurately predict the future will become common practice in the enterprise.

4. Crowd-sourcing is going mainstream and will change the rules of the game forever. Fortune 50 companies will access top talent on a global basis via the Internet, saving millions of dollars in professional services, from occupations as diverse as accountants, advertising experts, attorneys, and engineers. Reputation systems will lower the risks involved by exposing the poor performers. One example of this shift to crowd sourcing is HP’s Logoworks service, which is transforming the graphics design industry.

5. Enterprises will use radically different tools to make key business decisions, including systems to accurately predict the future. A merger is taking place between the structured data that fuels business intelligence and the unstructured data of the web. This combination represents a kind of Holy Grail that will advance the state of the art in business intelligence. At the same time, market-based systems that enable you to accurately predict the future will become common practice in the enterprise.

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